Madinah marks a symbolic expansion point for FOIL a young, bold restaurant brand known for its clean visual identity and contemporary aesthetic. For this campaign, we wanted the announcement to be more than just a launch; it needed to reflect the arrival of something new, sculptural, and unexpected in the urban landscape of Madinah.

Instead of conventional photography or video footage, we crafted a fully 3D visual that bridges digital sculpture with architectural branding. The tone is confident but minimal, futuristic yet familiar – just like the brand itself.